Singapore born Shah has been providing creative services within the local and international entertainment and tourism related industries for over 12 years.  Currently based in New York, he is known to be a trailblazer and trendsetter, and has assumed key roles such as Creative Director, Producer, Writer and Director.  He brings a wealth of experience which covers creative direction for theme parks and resorts, producer and director for media and broadcast production and creative strategist for product branding and market analysis. 

Shah has worked with leading brand names such as HBO, Sony Music, Singapore Airlines, and MTV.  At HBO he served as a senior creative executive, developing and conceptualizing the company’s regional branding strategies.  He honed his media and marketing skills as Producer and Director with the then Television Corporation of Singapore and Promotions Manager with Warner Music.  Currently he holds two portfolios, as the Creative Director of branding strategy start up, Anthemedia, as well as Executive Creative Director and Senior Writer with Leisure Entertainment Consultancy for various themed developments projects.  Shah has also been commissioned to develop and execute an original concept for a new regional resort chain, giving him the distinction of being one of the few individual Singaporeans whose talents are sought for this type of challenge.